Designing With Web - Part 3: week 1
Reinvent walking experience for entrepreneurs based on smart cities
Group 87
- Gabrielle Mot My exploration
- Julie Ricourt My exploration
- Aurélien Tartary My exploration
- Mathilde Chung My exploration
Project 1: Walk for Entrepreneurs
Context
when? where? who? why?
Our project aims to give entrepreneurs a new walking experience thanks to an app that gives him itinerance preferences. An entrepreneur needs efficiency when he goes from a place to another every day. He also needs to get his mind free from pressure. We will focus on some cities such as Paris and Lyon to develop our app. A connected app like ours will make cities smarter.
Target
For whom?
We have decided to target entrepreneurs. This special population has issues, needs and everyday tasks that are very particular and that require a strong attention. Those entrepreneurs are also living in big cities, where we can find incubators, technological hubs that are usuful to entrepreneurs for their work.
In addition of that, entrepreneurs need time to work but also time to think, find new ideas or just sometimes spend some free time outside (they still are human).
Service offered
what? how?
The entrepreneur will have several possibilities. He can chose the fastest intinerary from point A to point B. But he can also chose a more relaxed path. Indeed entrepreneurs also need time to relax and get free from all the pressure. This app anables him to chose how and why he wants to walk.
Identity
describe the universe around your service by creating a mood board and name your service accordingly
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Benchmark
List concurrents / relative projects and describe how they relate/differentiate to your project
- MAPS : this app is similar to any GPS axcept that it's simpler to use for wlakers in cities. It is in almost every smartphone thus people use it to find their way everytime they have a doubt. Our project has the same goal : help the consumer to fin easily his way. It's not a direct concurrent but a complementary service.
- WAZE : this apps is an app like MAPS. It's a GPS, but a little more developped. Each user can have an pseudo and alert other users of accidents on the road or other information.
References
books/films/articles/...
- Program : Entrepreneurs dans la ville (Programme Entrepreneurs dans la Ville
- Inc "How Walking Can Make You a Better Entrepreneur " By Damon Brown
- ...
Project 2: Smart Bracelets
Context
when? where? who? why?
Our second project aims at helping entrepreneur to direct himself in the city without looking at his phone. An entrepreneur lacks time, when he moves in a city, he wants to go as fast as possible without stopping. A lot of GPS app already exist, our bracelets will be complementary options to them. You can use them everywhere, in cities or in rural areas.
Target
for whom?
We target people who doesn't have a lot of time in their everyday life, they are not walking for pleasure but for necessity. They are not doing everyday the same walking routes, they discover new itinereraries every day. These people are mainly active workers who are living in cities. They accept to walk when they need to move. Especially, entrepreneurs match with this description : they don't have daily routine, their planing and moves change depending on their client, their call and their appointment.
Service offered
what? how?
The service we propose is revolutionnary for entrepreneurs. Instead of buying an expensive connected watch (that is clearly unaffordable for new launched entrepreneurs), our connected bracelets will be cheaper and simpler to use for them. It is an extension of a regular geolocation application, and the concept is basic. You have to wear a bracelet at each of your arms, and then, the route you have to take will be indicated with a simple vibration. When you have to turn right, your right-armed bracelet will send a vibration, and the inverse when you have to turn left.
Identity
SMARTLETS
Benchmark
List concurrents / relative projects and describe how they relate/differentiate to your project
- MAPS : this app is similar to any GPS axcept that it's simpler to use for wlakers in cities. It is in almost every smartphone thus people use it to find their way everytime they have a doubt. Our project has the same goal : help the consumer to fin easily his way. It's not a direct concurrent but a complementary service.
- APPLE WATCH : this smart watch is connected to the consummer Iphone (for Samsung, Samsung Watch).He can activates the GPS with his phone and finds his way displayed on his watch. It answers the same need as our project : find one's way. Nevertheless, this watch has other aims (practice sports, sending messages, play games...) thus it's way more developped and expensive
References
books/films/articles/...
Press
- Ouest France " Le bracelet connecté est lancé", 2016 : The technology of smart watch is recent, it has been popularized last few years. We can use this type of technology
- Klervi Drouglazet "High-tech; Le mot du jour : bracelet connecté", 2016 : Smartwatch are mainly used for leisure and sport. They often contain GPS technology.
- Esprit Press "L'art de marcher dans la ville" : The relationship between the walker and the cars in cities is interesting in this article.
- U-RUN, Montre GPS pour coureur : faut-il investir et comment choisir ? : This advises taken from a specialist website allow us to have an inside look of what runner might need to practice
Books & Academic paper
- Brigitte Marin et Marco Folin "Comment s’orienter dans la ville moderne ?" : Urbanism paper which describe how people orientate themselves in cities and their relationship with the building and the places surrounding them. It is interessant to see the evolution of the perception of our target.
- Rachel Thomas "La marche en ville. Une histoire de sens" : Similar to the previous article concerning the way people orientates themselves in cities, it insists on walking which especially interests us.
Video
- Vidéo Décathlon : comparatif montres GPS : even if our project is more basic than these Smartwatch, it is interesting to seehow a company present its product in relationship with the needs of the consummer
- Vidéo Europe1 : GPS piéton enfin efficace : This short video explains clearly why the GPS for cars are not adapted for walkers and why is it difficult for them to orientate in cities. This need is the reason of our project